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DELIVERABLES
30' Commercial
Social Activations
Styleframe
DISCIPLINES COVERED
Art Direction
Motion Design
Copy Writing
Strategy
SOLUTION
Let’s inspire people to try different cuisines around the world by creating a Uber Eats passport. The 30 second commercial takes the viewers on a culinary journey, while the brand indent highlights the variety that Uber Eats offers. The social activations focuses on sharable content that reflects on users’ order history, and gamified content that boosts engagement.
INSIGHT
People tend to order from the same restaurants, which can get boring over time.
CONTEXT
Develop a spec 360 campaign for my chosen brand, Uber Eats, a food delivery app.
Uber Eats Passport
[2023] – 9 Weeks
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