CONTEXT
"To inspire people to discover why design matters." The Chicago Architecture Center is the leading organization devoted to celebrating and promoting Chicago as a center of architectural innovation.

The final design reflects upon the historical roots of Chicago, as well as CAC's ongoing mission to guide and inspire people. The identity system improved specificity by introducing a custom typeface informed by Chicago's city structure, a color palette that alludes to different periods of Chicago, and flexible framing devices that reflect Chicago's rhythmic skyline.